WEBN also presents an annual fireworks display, a spectacular exhibition on the Riverfront, on Labor Day weekend in conjunction with Cincinnati Bell and Rozzi's Famous Fireworks. The seventeen year agreement with Toyota came to an end in 2007. The show is set to music broadcast by the station. The first WEBN fireworks show happened in 1977 as a one-time celebration of the station's tenth birthday, but it was so well-received that it has been repeated every year since. The event routinely draws over 500,000 people to the Cincinnati Riverfront. The event has been broadcast live on local TV stations since 1984 when WXIX-TV aired the fireworks. In 2008, the show was broadcasted in high definition for the first time on WLWT-TV.